Calvin Klein
Calvin Klein Inc.
CLIENT
Singapore
LOCATION
OVERVIEW
The reconceptualization of the Calvin Klein Collections Asia stores began with a reverence for the architectural intent of the original Calvin Klein stores, which expressed a luxury that was at once discreet and sensual. Calvin Klein Collection has developed a serene and prismatic vocabulary of signature elements: niches, case goods, and lighting that are immediately identifiable with the brand. It was our intent to evolve this iconic language into a new paradigm.
The twofold design strategy first proposed a new spatial element in the form of a “salon” that acts as both bridge and filter between the programmatic elements of the store. Secondly, we proposed the merging of many of the original details and elements into a series of regulating lines that are both iconic and flexible.
