Frame Denim Showroom
Wednesday Group
CLIENT
New York, NY
LOCATION
OVERVIEW
Neukomm’s design for this showroom for this international denim company adheres to a luxurious minimalism approach. The design for the loft-like open showroom is guided by a streamlined aesthetic, but furnished with rich materials to bring a soft modern sensibility to an otherwise restrained space.
Particular attention is devoted to custom-designed furniture and light fixtures, used to delineate zones of interaction within the open sales area. Among these prototype elements are custom hang bars and display shelves that integrate cove lighting to accentuate the clothing in a clean, modern way. Of particular note is the one-piece concrete entry desk, which exemplifies Neukomm’s twist on minimal details through the inclusion of warm, luxe materials.
