Pringle of Scotland

CLIENT

LOCATION

OVERVIEW

For Pringle of Scotland’s Hong Kong location, adjacent mens and women’s spaces are coupled using a dumbbell plan. As a means of simultaneously maximizing both storefront and merchandising display “pocket walls” were created effectively pulling consumers into the external store display.

Neukomm worked closely with Pringle to develop a distinct palette and identity, the results of which vary from luxurious mother of pearl to rugged charred wood. Supplementary to cultivating an updated palette, artist Jacques Bilodeau was commissioned to create a unique lighting installation, the result of which evokes a notion of the pre-processed textile evident in the clothing.